Affect

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Discover your beauty with AFFECT. Professional cosmetics for a flawless look.

AFFECT was born in the heart of Poland, where creativity meets femininity, to offer you a unique experience in the world of beauty. AFFECT is not just a brand, but a story of passion and female friendship that began to meet the needs of the modern woman seeking distinction.

We believe that beauty lies in diversity, which is why we offer a wide range of high-quality cosmetics designed to suit all women—whether you’re a makeup expert or a beginner. Our products combine the latest technologies with the finest ingredients to give you unmatched confidence and a radiant look for every occasion.

NEW WAY

Classic elegance with modern details.

The NEW WAY collection embodies the concept of classic elegance with a modern touch. It features a sophisticated black design adorned with the brand’s logo in white, reflecting luxury and refinement. The products boast a highly pigmented formula and design elements inspired by wool fabric patterns, giving them a unique character.

The collection is crafted to offer a complete sensory experience, where alluring scents and luxurious textures blend seamlessly with professional performance—making it the perfect choice for both beauty professionals and makeup enthusiasts.

We believe that beauty lies in diversity, which is why we offer a wide range of high-quality cosmetics designed to suit all women—whether you’re a makeup expert or a beginner. Our products combine the latest technologies with the finest ingredients to give you unmatched confidence and a radiant look for every occasion.

GOLDEN PRO

A golden glow, a professional touch, and irresistible luxury.

If you’re looking for a radiant look and a golden glow, GOLDEN PRO is your perfect choice. This collection comes in elegant gold packaging and features formulas enriched with beneficial nutrients that enhance skin health.
  • Matte Lipstick: A rich, velvety texture that gives your lips a warm tone with long-lasting wear.
  • Bronzer: Brazil Havana powder for a natural, luminous finish.
  • Blush: Shades like Always on the Rouge and Rouge Dream to highlight a feminine, captivating touch.
  • Highlighter: Inspired by city lights, this rich formula lights up your cheekbones and draws attention.
Discover the GOLDEN PRO collection and shine with confidence and beauty!

IDEAL BLUR

Flawless skin and a natural, radiant glow.

Achieve smooth, flawless skin with IDEAL BLUR, the collection designed to conceal pigmentation and give you a soft, velvety look.
  • Foundation: Covers wrinkles and fine lines, leaving the skin with a silky finish.
  • Concealer: Lightweight formula that effectively hides dark circles without creasing.
  • Loose Powder: Delivers a matte finish, reduces the appearance of wrinkles, and enhances skin softness.
The collection includes foundation, concealer, and loose powder for a complete beauty experience that ensures flawless skin and a naturally radiant look.

GOLDEN PRO

A golden glow, a professional touch, and irresistible luxury.

If you’re looking for a radiant look and a golden glow, GOLDEN PRO is your perfect choice. The products in this collection come in elegant gold packaging and feature formulas enriched with beneficial nutrients that promote skin health.
  • Matte Lipstick: A rich, velvety texture that gives your lips a warm tone with long-lasting wear.
  • Bronzer: Brazil Havana powder for a natural, luminous finish.
  • Blush: Shades like Always on the Rouge and Rouge Dream to highlight a feminine and captivating touch.
    • Highlighter: Inspired by city lights, this rich formula illuminates your cheekbones and draws attention.
Discover the GOLDEN PRO collection and shine with confidence and beauty!

DREAM CREAM

Define your face with a perfect creamy touch.

The Dream Cream collection from AFFECT Pro offers you high-quality creamy products for easy and seamless face contouring. Thanks to its advanced creamy formula, these products blend smoothly into the skin, giving you a natural and harmonious look. This collection is designed to be user-friendly, with products that can be effortlessly extracted from the elegant gold packaging, which also features a protective mirror for a convenient and practical experience.

The Dream Cream collection includes:

Cream Bronzer in Two Shades:

  • Saint-Tropez: A cool, neutral shade perfect for defining facial features with precision.
  • Miami: A warm shade that gives your skin a natural, bronzed glow, like you’ve just returned from a sunny holiday.

Cream Blush in Two Vibrant Shades:

  • Tokyo: A soft, cool pink that gives you a subtle, radiant glow.
  • Paris: A magical blend of peach and strawberry for a warm, lively glow.

Choose the perfect shades for you:

  • Saint-Tropez + Havana: For defining cool undertone skin.
  • Saint-Tropez + Brazil: For a natural look with neutral undertones.
  • Miami + Brazil: For warm, glowing looks.

Discover the art of contouring easily with Dream Cream, and achieve the perfect creamy touch for every skin tone!

BROW PERFECTION

Perfect Eyebrows with Ease

Get well-groomed and defined eyebrows with BROW PERFECTION.

The collection designed to shape and set your eyebrows all day long.

Whether you prefer:

  • Permanent makeup.
  • Eyebrow lamination technique at salons.
  • Or you’re looking for a practical product to define your eyebrows daily.

The BROW PERFECTION collection provides everything you need to shape and enhance your eyebrow color, and includes:

  • Brow Me Soap: For shaping and setting your eyebrows with a natural long-lasting look.
  • Colour Brow Collection: An iconic eyeshadow palette with 10 shades that complement all skin tones, featuring a long-lasting formula that gives your eyebrows a natural look.
  • Eyebrow pencil and pomade for more precise definition and filling to achieve the perfect shape.

Discover the power of perfect definition with BROW PERFECTION. The essential product for every makeup artist!

DIVINE LIP GLOSS

Moisturized Lips and Irresistible Radiance

Shine with Natural Beauty that Combines a Transparent Touch and Superior Care!

With a formula enriched with three nourishing oils: Argan, Grape Seed, and Peach Kernel, this lip moisturizing oil provides deep hydration, a soft touch of color, and a healthy radiance, keeping your lips always smooth, full, and irresistible.

Who We Are?

Professional Quality for Everyone

We are a Polish brand specializing in the production of high-quality cosmetics at affordable prices for everyone. Our journey began in 2015 in Bielsko-Biała, and today, our products reach over 20 countries across three continents. AFFECT products are a gift from professionals to makeup enthusiasts – long-lasting formulas, rich and concentrated colors, precise application tools, and nourishing ingredients that care for the skin. We offer a variety of products to help you achieve a complete, professional-level look.

AFFECT Journey
Passion for beauty and a renewed vision

Agnieszka and Beata, the founders of AFFECT, are two leading women in the world of beauty. They were brought together by their shared vision during their first meeting while organizing workshops, training sessions, and beauty shows. Through their personal experiences and interactions with beauty experts and women around them, they fully understood what was missing in the market, and decided to create a modern brand that combines technological innovation with a response to the needs of the modern woman.
Creative mindset and economic vision

Beata
 With her background in humanities, she focuses on the creative aspects, exploring the latest trends, and designing product packaging.

Agnieszka
As an economic expert, she oversees financial and business operations, ensuring a balance between quality and an affordable price.

AFFECT is not just a brand, but a family that is governed by values of teamwork and a passion for beauty. As mothers of grown-up daughters, their life experiences play a major role in product development, making it closely connected to women at all stages of their lives.

AFFECT - A brand with a feminine spirit

Since our launch, our goal has been to empower women to express themselves freely through makeup. We don’t create products to hide your features, but to enhance your natural beauty and give you confidence in every moment.

Femininity, for us, is a beautiful, multifaceted energy – between grace, sensitivity, and elegance, and between strength, creativity, and the ability to balance life and work. We strive daily to harness this power, and we want to be a source of inspiration for every woman to discover her beauty in her own way.